Marketing Executive – Research & NPD

17 December 2020
York, United Kingdom
Job Type


Marketing Executive An exciting opportunity has arisen for a Marketing Executive - Research experience to join the Marketing Department of a leading financial services organisation based in North Yorkshire. The successful candidate will be responsible for studying the current market conditions and identifying potential sales opportunities. Providing commercial analysis and market insight to the company to drive strategic decisions and business growth performance is a key aspect of the role.
Candidates must be prepared to work extra hours when workload and priorities dictate!

The role will include, but not be limited to, the following duties and responsibilities:
• Undertake insightful research and analysis of our portfolio of insurance products.
• Collect data on consumers, competitors and industry marketplace. Analyse data from diverse sources to produce results, which are then presented back to the business in an easy-to-understand way, making robust recommendations based on the findings.
• Investigate market trends using SWOT analysis and make recommendations based on findings.
• Conduct online market research and catalogue findings to relevant databases.
• Review current reporting systems and formats, make recommendations to actionable changes and implement, including progress reporting and monitoring.
• Undertake annual product audits.
• Maintain product listings.
• Monitoring Optional Benefits performance.
• Monthly competitor analysis report.
• Keep up to date with any new or revised FCA regulations.
• Stay fully informed of marketing trends and research from other parties and implement best practices subsequently.

The successful Marketing Analyst should have:
• At least 3 years in a similar Market Research or Marketing Analysis role
• Relevant qualifications in marketing, statistics or related field preferred but not essential
• Knowledge of statistical packages such as SPSS, SAS or similar
• Experience of New Product Development (NPD) is desirable

Excellent knowledge of Microsoft Excel

Worked within the services sector ideally Insurance environment is desirable

Excellent knowledge of Microsoft Excel
• Search engines and business research tools acumen
• Proactive with initiative to deliver insight in order to guide department strategy
• Ability to interpret large amounts of data and to multi-task
• Ability to source and analyse information
• Detail orientated with strong analytical and critical thinking skills
• Relevant qualifications in Marketing, Statistics or related field preferred but not essential
• Full UK driving licence and vehicle access is essential due to office location

• To £32,000 salary negotiable but depending on experience
• Flexible working
• Free parking - a car is required as not on public transport route
• 20 days holiday + bank holidays
• Bonus holiday and salary sacrifice schemes
• Excellent staff discount
• Regular staff socials and events
• Hot drinks
• On-site crèche
• Free workwear
• Government pension

Marketing Executive - Research

York, North Yorkshire - commutable from Harrogate, Leeds, Thirsk, Wetherby, Ripon, Tadcaster, Pontefract etc

To £32,000 + benefits

Marketing Data Analyst | Marketing Analyst | Marketing Executive| Marketing Researcher | Market Insight | Data Insight | Marketing Insight| SPSS |SAS | Insurance

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