Commercial Data Analyst




Anita Dale


West Midlands




50% staff discount, online benefits scheme, Death In Service, group personal pension scheme (salary sacrifice)

Start Date

Commercial Data Analyst is sought by an omni-channel hair & beauty service provider and retailer to support their marketing and merchandise teams.

The Role:

Reporting to the Head of Performance Marketing, in this newly created Commercial Data Analyst role you’ll turn raw data into business insights to help make strategic and effective decisions. Your duties will include:

  • Deliver commercial insights to the Merchandise and Marketing teams
  • Develop decision-making tools to be used globally to view metrics and data consistently
  • Develop global reporting focussed and aligned to commercial objectives
  • Identify, develop and execute globally aligned consistent reporting and analysis for commercial KPIs
  • Analysis support for space/range strategies to maximise sales and margins
  • Develop tools and processes to support decision making and enhance marketing and merchandise strategies
  • Develop methodology for reviewing/reporting trials to develop commercial understanding
  • Provide detailed information and analysis of events, marketing campaigns and specific product ranges
  • Work with and manipulate reports in systems (Looker, Netsuite, POS and salesforce) to gain as much information as possible

The successful Commercial Data Analyst should have most of the following:

  • Exceptionally strong Excel skills e.g. macros, pivot tables, data analysis, report building
  • Proven track record of working in a data/business intelligence function
  • Proficiency in SQL is essential
  • Able to manage workload, assess priorities, set objectives and communicate timeframes
  • Able to present to a diverse audience, create compelling reports and build trust at all levels
  • Naturally curious, pragmatic, driven and passionate; able to make significant improvements to the overall company performance
  • Able to work collaboratively with other departments and build strong working relationships


  • £35,000 – £40,000 salary depending on experience
  • 28 days holiday
  • 50% discount on hair services
  • Access to online flexible benefits scheme
  • 1 x salary death in service
  • Group personal pension scheme via salary sacrifice

Commercial Data Analyst

Birmingham, West Midlands – commutable from Coventry, Dudley, Wolverhampton, Walsall, West Bromwich, Sutton Coldfield, Solihull, Redditch, Leamington Spa, Warwick, Stratford etc

£35,000 – £40,000 depending on experience + benefits




West Midlands


United Kingdom


31000 - 40000

Job Type:



Full Time

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